Crisis in 2009, less and less hotelbookings…rates that are dropping dramatically? Last year wasn’t the best year in Hospitality. Luckily there are lots of hotels and restaurants that are not tempted to get in the big combat of lowering prices to seduce new guests for a stay in their hotel or a good meal in their restaurant.
There are more ways to attract guests. Because why should you give a room for a cheaper price to your known contented guest and increase your amount of guests that will again walk away next time when they found a cheaper stay? A customer searching for the best price will hardly ever become a loyal one…When you believe in having a good product, for a good price, there are still tons of new guests to make enthusiastic! And they will also stay in better times! Focus on how you can reach those new guests and how to make them enthusiastic for your hotel.
What will someone do when they have the intention to visit, lets say Amsterdam? Of course; search the internet for a nice place to stay! When you are lucky, you will show up somewhere in the big lists of online Travel Agency’s and Bookers, or perhaps a Touristic site like I Amsterdam. Lists of hotel ratings, divided by price, stars and location. How will you be just a little bit more visible than your competitor hotels? Just be literally visible and add a hotelvideo. First of all, at this moment, you’ll be one of the few who does show their innovative feeling. Secondly, not any other hotelvideo will be the same as yours; its the perfect mirror of what your guest will see when they physically will visit your hotel. As that is your core business, a hotelvideo is the perfect extension to already show your core business to potential guests in a very early stage!
Video is not only the most ideal instrument to attract new customers, what about upgrading and cross selling? A hotelvideo will show all roomtypes. Potential guests who would never think about booking a suite, might be interested when they see how your suites look like. And what about dinner? Lots of hotel guests will use breakfast but have dinner somewhere outside your hotel. Do they know you have that wonderfull restaurant with lots of excellent food? Show them! At the time they make a booking, they are still in the process of deciding and perhaps won’t even consider eating outside anymore!
Last but not least, remember that a good experience will talk for itsself! When your guest has had a wonderfull stay at your hotel, he will tell others. When he’s really enthusiastic, he will even better mail the link to your video to let his friends know this is the ideal place to stay. Doesn’t it work the same with testimonials and recommendations? Be pro active and use your after sales mail by adding the link to the video and ask them to add it into their references.
You see, three possible moments of communication with one video. There is only one “ but” ;
be authentic, be honest and don’t tempt yourself in showing more than reality. We all know the fantastic pictures in Travel magazines with the bright colours and beautifull palm trees. When you arrive, that pictures is nowhere to be found…
Guests will instantly see that their twin room doesn’t have the bottle of champagne as it shows in your video. Nobody likes to be fooled, so don’t!